Danielle

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Brand Ambassador, Trade Show Model

Convention Staff Manager, Nutanix Orlando Trade Show Team Lead Shiftgig 2015-present/ Nutanix 2017-present

WOMAN IN TECH | Orlando, Florida | 2017 2019- upcoming 9/30-10/4 | Shiftgig, 360X Manager of temporary staff for fourth-floor Sessions and Ballroom Theater

Trained staff on client specific messaging, regulations, addressing of attendees, appearance and performance.
Maintained sessions rooms load in/out, appearance, and timeliness.
Altered tech staff to any requirements of incoming speakers and technological problems.
Responsible for the load in/out of the fourth-floor ball room.
Assisted with the load in/out of third-floor Chapin theater.
Ensured temporary staff were alert and professional during working hours.
Managed break schedules and lunches of staff, and addressed staff needs and concerns.
Adjusted staff when necessary to shift with the changing attendance and needs of the client.
Support client by managing scanner staff for all sessions, accounting for both full sessions and underfilled
sessions.
Supported client with changes to guest speakers, and room schedules.
Managed multiple floors of staff, continuously check-in with staff, and rotated and cross-trained staff.
Trained staff to the locations of events in the convention center, so that they could easily direct and assist
attendees.
Multi-tasked and adjusted my position to support other managers when called upon.
Maintained a positive working relationship with client to better the client, agency, and further their
relationship.
Was asked to manage the event for a second time upon their return to Orlando.
SMALL BUSINESS EXPO | Orlando, Florida | 2019 | Shiftgig Head of Registration and Head of Temporary Show Staff.

Managed registration staff, photo booth staff, directional staff, and expo staff.
Ensured proper usage of on-site registration technology.
Managed staff timecards and scheduled breaks.
Trained staff on-site into a variety of show positions, reviewed staff policies and procedures, and set
expectations.
Managed incoming and outgoing staff and staff changes.
Ensured staff was consistent in their performance of duties, attitude, productivity, professionalism, and
appearance.
Made executive decisions to release staff or extend staff shifts based on client needs and budget
considerations.
Worked directly with client to ensure staff supported client’s needs and analyzed show logistics with client
Assisted with set-up and break-down of show stations and technology
Reported back to agency after show and submitted timecards.

CISCO LIVE | Orlando, FL 2018 | Shiftgig
Manager of Temporary Staff for Expo, Executive level and Social Media

Delivered multiple teams of staff to diverse Orange County Convention Center locations timely to post.
Attended trainings with client and relied the trainings to staff members across multiple different activations.
Ensured Staff was well training on their assignments in sensitive, detailed, and crucial positions.
Oversaw multiple staff performance across multiple areas of the convention center.
Ensure staff was appropriately trained in their approach to conversations and questions on the executive
level.
Assured staff-maintained professionalism and proper appearance throughout the duration of the event.
Worked around staffing changes and staffing challenges with a positive outcome for both agency and
client.
Strategically placed staff, and worked with client, to maximize mobile activations for highest attendee
participation.
Ensured staff maintained their areas, and locations, to be free of trash, and belongings for optimum
appearance.
Oversaw that staff adhered to agency, client, and venue, policies and procedures.
Identified opportunities to better assist the client’s needs with staff.
Managed staff schedules and confirmed timecards.
Worked with back-up staff and flex staff to ensure needs of client were met and optimized.
Worked 10-14+ hour days with 10+ hours on foot walking and standing throughout the convention center.
Corrected any staff performance that was inconsistent with their position, a policy, or expectations.
Provided support to other team managers when assistance was needed.
Attended daily recap meetings that reinforced logistics, opportunities, performance, expectations, and
highlighted top performers.
RODAN AND FIELDS | New Orleans, LA | 2018 | Shiftgig
Manager Temporary on-site staff for Expo Hall and Expo Hall In-booth Staffing.

Ensured staff was deployed, in-place, on-time, and consistent with appearance prior to Expo doors open.
Cross-trained temporary staff on all staffed activation throughout the entire expo.
Trained staff on client driven messages, customer service, line management, technology, and presentation.
Read convention grids, concepts, reports, forecasts, and logistic plans, both drawn and written, with client.
Worked up to 14+ hours on scheduled days during duration of event.
Maintained up to 10+ hours on foot daily.
Ensured privacy, security, and secrecy of proprietary event information.
Ensured information for product reveal was not divulged to any member of the public, prior to official
release.
Handled requests, comments, and concerns, of vendors, clients, and hundreds of attendees entering and
exiting expo.
Managed over 50+ staff with daily schedules, grid locations, breaks, and confirmation of hours.
Meticulously watched over all staff to ensure consistent performance throughout entire activation.
Spot-checked staff continuously to ensure information received in training was properly being put forward.
Responsible the temporary staffing aspects of live stages in the Expo.
Defined all strategies for staff at events, and lead by example, in accordance to agency and client

guidelines.

Communicated continuously as requested with a management team, and the client, via radio, text, phone,
and app.
Attended multiple daily manager team meetings with agency, and clients, to reinforce goals, give updates,
look for opportunities for improvement, name all-stars, and review progress and logistics.
MICROSOFT IGNITE | Orlando, Florida | 2018 | Shiftgig
Manager of temp on-site office for staffing agency and acting as temporary on-site HR liaison for staffing agency.

Managed staff check in/out times, time cards, and payroll.
Ensured Temporary Staff was deployed to correct locations at the correct time per client.
Managed directional and room monitor staff across multiple floors of the Orange County Convention
Center.
Managed staff breaks, food vouchers, and provided uniforms.
Assured staff adhered to client’s dress codes.
Made staffing changes when necessary, and recruited replacement staff.
Corrected staff performance when necessary, and promoted staff that did an exemplary job.
Handled emergency situations effectively by ensuring proper individuals were called and arrived on scene.
Followed-up with late arrivals, and no-shows, and adjusted and made changes to staffing roster where
necessary.
Completed daily payroll, reports, and evaluations of staff.
Worked directly with clients to ensure staff were properly addressing their needs and maintaining
expectations.
Worked with opportunities to move staff, reduce staff, and/or supply more staff to better fit the show needs.
Spot-checked staff for performance accountability and consistency with policy and procedures.
FIBO GLOBAL FITNESS EXPO | Orlando, Florida | 2018 | Shiftgig Manager of Registration and Manager of Temporary Registration Show Staff.

Managed technology devises and technology programming for registration.
Resolved troubleshooting on badges and devises.
Trained team on badge distribution and processing payments for on-site registrants.
Adapted to changes in schedule, badges, and programming.
Handled vendor and customer requests and concerns.
Ensured staff-maintained professionalism throughout activation, and stayed off phones during times of
slow traffic.
Ensured staff adhered to client and agencies polices, and the distribution of materials and information.
Trained staff to thrived on technology, show knowledge, and informative abilities when talking to
attendees.
Maintained registration appearance and continued to ensure registration was fully stocked with necessary
supplies.
Maintained communications and relationship with client to ensure future events
Completed reports, submitted staff timecards, and pinpointed all-stars after event completion.
SPLUNK | Orlando, Florida | 2018 | Ovation Event Staffing

Managed Temporary Event Staff over three sites: Walt Disney’s Dolphin, Boardwalk Resort, and Yacht Club

Managed staff logistics, uniforms, schedules, breaks, and transportation to and from multiple event sites.
Recognized the need for additional staff at large seminars, and added event rooms, and facilitated staff
movement.
Worked with client on logistics of staffing positions relative to attendee numbers and traffic flow.
Maintained technological devices, and trained staff on new technology.
Ensured staff appearances and attitude were positive and supportive and consistent with agency and client
standards.
Resolved challenges with positive reconfiguration solutions when client’s staffing requests exceeded
original numbers and budgets to maintain positive agency and client relationship.
Answered attendee questions and directed attendees to transportation, and correct seminars.
Identified opportunity to provide additional staffing to the client while working within budget boundaries.
Reported directly to executives and hire-ups with daily recaps and accounting of staff hours and schedules.
NUTANIX | Orlando, FL | 2017, 2018, 2019 | Shiftgig
Team Lead of Brand ambassador staff for Nutanix at Orlando convention events.

Maintained low turn-over of (0-2) staff for two years, and continue to maintain a low turn-over rate.
Ensured team met lead capture goals of 1,000, 2,000, 3000, 4000+ interactions and data captures.
Maintained appearance of booth and responsible for the distribution of premiums.
Ensure staff managed charity drive, special-event registration, live sessions, and in-booth needs.
Managed staff involved with raffle drawings, assets, and in booth food and beverage.
Appropriately placed staff to cover demo stations, live sessions, registration, and F&B opportunities.
Train team on technology, Nutanix product, client driven messaging, pitches, and customer service.
Enhanced team performance by building confidence in team with mock conversations and situations.
Managed team time cards, check in/out, break schedules, and lunches.
Managed staffing changes and adjustments and accounted for back-ups.
Worked directly with client, agency, production teams, liaisons, and high-level executives to ensure team
was meeting client’s expectations and goals.
Maintained long-term relationship for agency with client in Orlando.
COX COMMUNICATIONS | Gainesville, FL | 2016 | PBA Promotions Market Manager

On-site Event Manager and Planner for Cox Communications Gainesville activations.
Picked-up event activation materials at warehouse before events and returned materials after events.
Built and set-up footprint at area events, such as the University of Florida, and community 5k race.
Ensured compliance with venue restrictions and permits.
Ensured staff adhered to unique rules such as no Powerade on-site at the University of Florida.
Trained staff on site as to activation purpose, goals, elevator pitches, and premium distribution.
Responsible for managing mascot and handler and ensuring timing of mascot met regulations.
Managed staff on site, staff arrival, parking, time cards, breaks, and schedule.
Handled changes in schedules and events due to weather related conditions.
Managed Premium distribution and company assets.
Welcomed executives who visited the event sites and had in-depth conversation to opportunities and

success.

Handled both public and media questions and comments.
Overcame public objects with positive responses, and led team victory by achieving desired number of
sign-ups.
Responsible for submitting multifaceted reports on staff, events, population, achievements, objections, and
sign-ups.
Maintained client/agency relationship through positive feedback from client, venues, and public.
Followed all client, venue, agency, local, and state laws and regulations.
CANON | Bristol, CT | 2016 | GREY
On-site event Manager and Planner for Canon, as a sponsor to the Eastern Little League Regional Event.

Set-up entire Canon event footprint included flooring, walls, tents, technology, and activities.
Trained staff on-site on administering the activation, the technology, products, and brand messaging.
Ensured safety of staff in high heat weather during summer months.
Managed company assets by receiving deliveries, shipping materials back, and transporting materials daily.
Oversaw logistics including event set-up, expectations, attendee forecasting, budgeting, and footprint
attendance.
CROSSFIT ST AUGUSTINE | St. Augustine, FL | 2012, 2013, 2014, 2015 | CrossFit St. Augustine Event Developer, Planner and Manager.

Recruited, and supervised staff for events that led to some permanent hires.
Defined budgets and marketing strategies for events.
Created and implemented various on-going seasonal and themed events throughout the year.
Managed event contractor operations and event operating budgets.
Created new ongoing boot camp programs that increased revenue by 30%.
Effectively showed optimization for profits by strategically planning F&B, labor, advertising, and
production costs.
Minimized event expense budget through soliciting sponsors, obtaining volunteers, and suggesting
internships.
Developed printed materials, booklets, media, and advertisements, and worked as a public relations liaison.
Developed new business partnerships.
Identified opportunities for new events, seminars, and facility usage opportunities.
Responsible for social media development and marketing.
Maintained customer attendance databases.
RACE FOR AUTISM | St. Augustine, FL | 2012 | Flagler College Student Event Developer and Planner and Manager

Created a full scale, newsworthy, and published with a starting budget of $0 by soliciting sponsors and receiving donations for F&B, location, and premiums.
Worked with city permitting, location logistics, contracts, and registration forms.
Assisted with development and distribution of advertising material via multiple online media channels and
newspaper.
Coordinated with charity and additional event team staff.

Fully coordinated day of on-site event from commencement to completion.
Handled award ceremony and any last-minute on-site registrations and changes.
Had additional children’s activities on site to appeal to wider spectrum of population.
Ensure event team had a positive attitude, cohesivity, and productivity through the duration of event.
Created checks and balances by delegation to ensure the final deliverance of funds to the charity after the
event.
Due to this event being student run, for a course required for graduation, this project was also a competition
amongst another student led team in class. Our team prevailed based on awareness, attendance, sponsorship, overall monies raised, overall professionalism of event, and performance by team. Received a grade of A.
Additional Industry Resume 2015-2017
Implemented hundreds of events for over 100+ companies/brands
TRADESHOW TEAM LEAD
Worked directly with clients for top-of-mind brand awareness. Detailed products and information. Demonstrated products. Managed booth logistics. Directed sales, hosted business meetings, directed attendees to proper personnel. Maintained booth appearance. Responsible for staff, training, assets, and schedules. Managed staff to ensure proper presentation, motivation, attitude, and performance. Lead generation. Submitted reports. Qualified attendees and made appropriate decisions on how best to serve attendee. Lead generation. Gather attendee information and passed information along to the appropriate channels. Record keeping attendees at the booth. Manage the booth activations and encourage specific highlighted features. Keep a welcoming and professional demeanor. Answer any and all questions within allowance to qualify leads and provide good customer service. Manage ongoing activations inside booth (presentations, VR, food and beverage offerings). Ensured overall client satisfaction. Completed written reports.
CITRIX | Orlando, Florida | USA | 2017 SAPPHIRE | Orlando, Florida | USA | 2017 HIMMS | Orlando, Florida | USA | 2017
IBS | Orlando, Florida | USA | 2018
Orlando Hair Show | Orlando, Florida | USA | 2017 NASS | Orlando I Florida | USA | 2017
FHEA | Orlando I Florida | USA | 2017
DEMA | Orlando I Florida | USA | 2017
Woman in Tech | Orlando, Florida | USA | 2017
NICHE | Orlando, Florida | USA | 2015
ATD annual conference | Orlando, Florida | USA | 2015 Orlando Hair Show | Orlando, Florida | USA | 2015 NSCA | Orlando, Florida | USA | 2015
Orlando Auto Show | Orlando, Florida | USA | 2015
ECOAT | Orlando, Florida | USA | 2016
HVAC conference - Samsung | Orlando, Florida | USA | 2016 URA I Orlando Florida I USA I 2017
IBS I Orlando, Florida I USA I 2017
PGA Merchandise Show I USA I 2017
PREMIUM SPONSORS & EVENT WORK
Assisted with on-site operations and coordination. Managed teams of up to 20+. Responsible for transportation, celebrities, VIP’s, mascots, and planning logistics. Handled media, set-up, assets, and premiums. Planned staff break schedules and conducted training. Worked with executives and submitted reports. Emcee. Ensuring guests had a “Wow” experience. Clearly communicating brand messaging and ensured overall client satisfaction.
Mars Candy Company I Orlando, Florida I 2018
Top Golf I Orlando, Florida I USA 2017
Audi for 24 hrs of Rolex I Daytona, Florida I USA I 2016, 2017, 2018

Ultra Runner for The North Face I Boston, Massachusetts I USA I 2016 Microsoft and NFL Patriots Player I Boston, Massachusetts I USA I 2016 Prosport with NFL Patriots Player I Boston, Massachusetts I USA I 2016 Acura for PGA Deutsche I Norton, Massachusetts I USA I 2016 Celebrity Charity Auction I Newport, Rhode Island I USA I 2016 Barrett-Jackson Auto Auction I Uncasville, Connecticut I USA I 2016 Traveler’s for PGA I Hartford, Connecticut I USA I 2016

Stryker for PGA Barclays I Long Island, New York I USA I 2016 IMSA I Lime Rock, Connecticut I USA I 2016

PROMOTIONAL REPRESENTATIVE AND EVENT WORK

Responsible for product promotion. Handled public and media questions. Responsible for premiums and assisting with on-site set-up and break-down. Worked directly with teams and client to ensure success. Responsible for leads and sales. Responsible for maintaining appearance of site and submitting recaps. Sales and lead driven environments. Maintained assets, and submitted recaps. Communicate with all staff, assist client on site, manage team breaks and schedule, assist client where needed, point of contact for team, team questions, and public questions, ensure duties and responsibilities of all staff are executed to company and client standards, and the face of the brand.

EMCEE AND EVENT HOSTING WORK

On stage face of brand receiving awards on behalf of company (Pet Plan). Emceeing products, engaging crowd, crowd gatherer (Wilson). Responsible for event technology and taking bids for silent auctions. Responsible for collecting payments on software for won bids.
Pet Plan veterinary awards | Orlando, Florida | USA | 2016

Charity Auction | Ponte Vedra, Florida | USA | 2016 Wilson | Woburn, Massachusetts | USA | 2016

BRAND AMBASSADOR AND MARKETING WORK

Brand awareness. Responsible for sales, some commission based, clearly relaying messaging to the public about promoted products. Responsible for spreading goodwill for company and ensuring brand awareness. Responsible for assisting in set-up and break down or conducting both myself. Responsible for complete event commencement to completion. Worked both solo and in teams. Working individually, or in a group, my goal is to ensure that I as an individual or within a team generate the required number of leads as set forth by the client. 7,000 leads generated at a single show. Average leads requirements are between 3,000-5,000. Ensure product message is being accurately relayed. Ensure to qualify leads and ensure good analysis of attendees. Product knowledge is a must. Be able to present product in an engaging, energetic, and friendly demeanor. Assist where needed in the show booth and manage any activations inside booths (premium distribution, food offerings, emcee presentations). Responsible for staff breaks and schedule. Managed Staff and worked directly with clients and client’s representatives. Worked with top executives. Developed and maintained relationships between client, agency, and venue. Completed reports. Reebok | Jacksonville, Florida | USA | 2015